Former Florida Governor Jeb Bush has officially launched his US presidential campaign, promising to "run with heart" and "take nothing and no one for granted".
Mr Bush, the son and brother of two former presidents, spoke in his hometown of Miami, Florida.
Recently released campaign branding leaves behind his surname, which some see as a political liability.
Polling suggests he has yet to dominate a wide field of Republican candidates.
Speaking in both English and Spanish, Mr Bush used his speech to appeal to a broad swath of the US electorate - of which minorities have become increasingly more important - not just the Republican's conservative base.
Much of Mr Bush's remarks were dedicated to his record as the former governor of Florida, during which time the state enjoyed economic growth.
However, his speech was interrupted by at least one heckler, forcing Mr Bush to improvise a response that included a denunciation of President Barack Obama's immigration reforms.
In a video released ahead of the speech and played at the event before he spoke, Mr Bush pledged to protect the most vulnerable and remove barriers to social mobility. In the video, titled The Greatest Century, he said: "I see a great country on the verge of its greatest century, and I'm ready to lead."
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